At NKT we're all Connectors. With this statement NKT is building on our purpose and shared beliefs to truly claim this term 'Connector'. The green tomorrow also channels our company's purpose and the important role we are playing in the green transition. It also reflects the positive company outlook (we are growing) that we and our future colleagues are a part of.
The statement is deeply rooted in our DNA and is inherent in our culture and the shared beliefs, so it is a credible claim. It has a strong fit with our products and what we do every day, adding additional verification to the term and its relation to NKT.